If you can find a good dealership to deal with who is upfront and "close" to invoice, I wouldn't fight with them over a few hundred bucks. A few thousand is probably another story!

Just to give you an idea on the pricing...
Here's what mine will include:

6-Speed Manual NSG370 Transmission
Gecko Pearl Coat
Cloth Seats w/Adj. Head Restraints
SIRIUS Satellite Radio
Dual Top Group
Black 3-Piece Hard Top
Heated Front Seats
Max Tow Package
Connectivity Group

 

Here's how mine panned out!

JKUR, Black
6spd Manual
Black Leather/Heated Seats
Body colored 3 piece hard top
Dual top group
Body colored Fenders
730N with Connectivity Group
Sirius Satelite Radio
Max Tow Package
Air conditioning w/Auto Temp Control
Supplimental Side Air Bags

MSRP was $43,555 and I got it for $39,995 + tax
Dealer threw in floor mats, mud flaps and 1st oil change as well as 20% off any accessories I might add down the road. Not sure if that's a deal but I was happy enough.

 

Thank you very much!
Anyone from Montreal area able to offer an idea on what prices they got?

 

Paid $42250.00 on the road (Ontario) for my 2012 Arctic JKU (pretty well loaded) last December. % on base jeeps should be about the same. I'm sure with the 2k off now you can do better.