Re: Wrangler Unlimited = very dumb name (if nothing else)
 

> i disagree with you simply on principle. _nothing_ is worthy of carrying
on
> the scrambler name, regardless of its off road capability, except for the
> scrambler itself. even a rubicon version of the unlimited (which would be
> more capable than the original scrambler) isnt worthy of wearing the
> scrambler badge because the scrambler was a cj8, not a stretched tj. i
dont
> like attempts at captalizing on heritage.

I follow that, and even agree to a certain extent. But a Scrambler was
nothing more than a stretched CJ7, so recycling the name wouldn't pose a
problem for me. It would have been a better name than Unlimited, in my
humble opinion.

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
>
> > i disagree with you simply on principle. _nothing_ is worthy of
carrying
> on
> > the scrambler name, regardless of its off road capability, except for
the
> > scrambler itself. even a rubicon version of the unlimited (which would
be
> > more capable than the original scrambler) isnt worthy of wearing the
> > scrambler badge because the scrambler was a cj8, not a stretched tj. i
> dont
> > like attempts at captalizing on heritage.
>
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me. It would have been a better name than Unlimited, in my
> humble opinion.

Indeed, I can hear the marketing wags discussing it now, poring over the
focus group data, etc. In the end "Scrambler" doesn't mean much to anyone
these days, back in the '70's it signified a hybrid dirt/road bike, and as I
recall one of Jeeps ads from that era had such a bike straped into the bed.

Regardless, "Unlimited" seems to be a name left in the bin after they
settled on the "Rubicon" label for that rig, and, "Unlimited" seeems to
suggest a more robust TJ than the Rubi, which it ain't. Such is the world of
marketing Bovine Scatology!

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
>
> > i disagree with you simply on principle. _nothing_ is worthy of
carrying
> on
> > the scrambler name, regardless of its off road capability, except for
the
> > scrambler itself. even a rubicon version of the unlimited (which would
be
> > more capable than the original scrambler) isnt worthy of wearing the
> > scrambler badge because the scrambler was a cj8, not a stretched tj. i
> dont
> > like attempts at captalizing on heritage.
>
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me. It would have been a better name than Unlimited, in my
> humble opinion.

Indeed, I can hear the marketing wags discussing it now, poring over the
focus group data, etc. In the end "Scrambler" doesn't mean much to anyone
these days, back in the '70's it signified a hybrid dirt/road bike, and as I
recall one of Jeeps ads from that era had such a bike straped into the bed.

Regardless, "Unlimited" seems to be a name left in the bin after they
settled on the "Rubicon" label for that rig, and, "Unlimited" seeems to
suggest a more robust TJ than the Rubi, which it ain't. Such is the world of
marketing Bovine Scatology!

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
>
> > i disagree with you simply on principle. _nothing_ is worthy of
carrying
> on
> > the scrambler name, regardless of its off road capability, except for
the
> > scrambler itself. even a rubicon version of the unlimited (which would
be
> > more capable than the original scrambler) isnt worthy of wearing the
> > scrambler badge because the scrambler was a cj8, not a stretched tj. i
> dont
> > like attempts at captalizing on heritage.
>
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me. It would have been a better name than Unlimited, in my
> humble opinion.

Indeed, I can hear the marketing wags discussing it now, poring over the
focus group data, etc. In the end "Scrambler" doesn't mean much to anyone
these days, back in the '70's it signified a hybrid dirt/road bike, and as I
recall one of Jeeps ads from that era had such a bike straped into the bed.

Regardless, "Unlimited" seems to be a name left in the bin after they
settled on the "Rubicon" label for that rig, and, "Unlimited" seeems to
suggest a more robust TJ than the Rubi, which it ain't. Such is the world of
marketing Bovine Scatology!

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
>
> > i disagree with you simply on principle. _nothing_ is worthy of
carrying
> on
> > the scrambler name, regardless of its off road capability, except for
the
> > scrambler itself. even a rubicon version of the unlimited (which would
be
> > more capable than the original scrambler) isnt worthy of wearing the
> > scrambler badge because the scrambler was a cj8, not a stretched tj. i
> dont
> > like attempts at captalizing on heritage.
>
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me. It would have been a better name than Unlimited, in my
> humble opinion.

Indeed, I can hear the marketing wags discussing it now, poring over the
focus group data, etc. In the end "Scrambler" doesn't mean much to anyone
these days, back in the '70's it signified a hybrid dirt/road bike, and as I
recall one of Jeeps ads from that era had such a bike straped into the bed.

Regardless, "Unlimited" seems to be a name left in the bin after they
settled on the "Rubicon" label for that rig, and, "Unlimited" seeems to
suggest a more robust TJ than the Rubi, which it ain't. Such is the world of
marketing Bovine Scatology!

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me.

would you object to calling a tj a cj?

> It would have been a better name than Unlimited, in my
> humble opinion.

heh....now _that_ i agree with. i dunno what they were thinking with
"unlimited". the "Jeep Freedom" would have been a much better name.

--
Nathan W. Collier
http://UtilityOffRoad.com
http://7SlotGrille.com

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me.

would you object to calling a tj a cj?

> It would have been a better name than Unlimited, in my
> humble opinion.

heh....now _that_ i agree with. i dunno what they were thinking with
"unlimited". the "Jeep Freedom" would have been a much better name.

--
Nathan W. Collier
http://UtilityOffRoad.com
http://7SlotGrille.com

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me.

would you object to calling a tj a cj?

> It would have been a better name than Unlimited, in my
> humble opinion.

heh....now _that_ i agree with. i dunno what they were thinking with
"unlimited". the "Jeep Freedom" would have been a much better name.

--
Nathan W. Collier
http://UtilityOffRoad.com
http://7SlotGrille.com

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

"CRWLR" <beerman@yahoo.com> wrote in message
news:106p93j56tanh94@corp.supernews.com...
> I follow that, and even agree to a certain extent. But a Scrambler was
> nothing more than a stretched CJ7, so recycling the name wouldn't pose a
> problem for me.

would you object to calling a tj a cj?

> It would have been a better name than Unlimited, in my
> humble opinion.

heh....now _that_ i agree with. i dunno what they were thinking with
"unlimited". the "Jeep Freedom" would have been a much better name.

--
Nathan W. Collier
http://UtilityOffRoad.com
http://7SlotGrille.com

Re: Wrangler Unlimited = very dumb name (if nothing else)
 

In <FZ4bc.3901$w84.624946@twister.southeast.rr.com> Nathan W. Collier
wrote:
> "CRWLR" <beerman@yahoo.com> wrote in message
> news:106p93j56tanh94@corp.supernews.com...
>> I follow that, and even agree to a certain extent. But a Scrambler
>> was nothing more than a stretched CJ7, so recycling the name wouldn't
>> pose a problem for me.
>
> would you object to calling a tj a cj?

It is a civilian Jeep, after all.

----------------------------------------------------
Del Rawlins- del@_kills_spammers_rawlinsbrothers.org
Remove _kills_spammers_ to reply via email.
Unofficial Bearhawk FAQ website:
http://www.rawlinsbrothers.org/bhfaq/