Joshua Nelson

New photos of the pending TJ scrambler and Compass:

http://www.autoweek.com/cat_content...._code=02964255


(Try to just look at the photos and don't read the text, or you may
wind up having a panic attack from the Chrysler CEO's comments about
softening the jeep product line because "90% of drivers don't go off
road.")

Aaron Graham

I actually believe this is a good article. They are actually echoing
alot of the thoughts expressed here many times.

"You can't shift the whole brand. You still need core products, halo
products that can go up and down the Rubicon Trail. But as long as there
are a couple of halo products, maybe (brand extension) would work."
......
Many Jeep owners consider themselves off-road enthusiasts even if they
do not take their vehicles off-road, Eberhardt says.

"I'd say 90 percent of the people who have a Jeep product have never
taken it off road," he says.

But that doesn't mean those owners will accept a less traditional Jeep,
Eberhardt says.
.....
The company has imposed performance standards on future Jeep vehicles.
In any market class in which Jeep competes, the Jeep must represent
best-in-class performance in areas such as fording water, climbing
rocks, traction in sand and towing.
....
"Jeep is the strongest of our brands in terms of what it stands for and
the recognition,"



In article <b102b6e4.0307210647.753bafa9@posting.google.com >,
spam_box@ev1.net (Joshua Nelson) wrote:

> http://www.autoweek.com/cat_content....t_code=carnews
> &loc_code=index&content_code=02964255
--
Aaron Graham
http://homepage.mac.com/aarongraham
1948 ****** & 1979 CJ7
o_o_o_o
/| ,[_____],
|ŻŻŻL --O|||||||O-
()_)Ż()_) ŻŻŻŻŻ )_)

Matt Macchiarolo

In article <b102b6e4.0307210647.753bafa9@posting.google.com >, spam_box@ev1.net
(Joshua Nelson) writes:

>or you may
>wind up having a panic attack from the Chrysler CEO's comments about
>softening the jeep product line because "90% of drivers don't go off
>road.")
>

It's true, isn;t it?
* * *
Matt Macchiarolo
www.townpeddler.com
www.wolverine4wd.org
http://wolverine4wd.org/rigs/macchiarolo_ml.html