Re: Jeep brand to become "less rugged" according to chrysler
 

proof that what I said years ago: amc's jeeps were the last true, real
Jeeps..and when krysler stopped making those, things went downhilll - fast.
"Joshua Nelson" <spam_box@ev1.net> wrote in message
news:b102b6e4.0310271147.63e5e07a@posting.google.c om...
> I have cut and pasted some of the key passages. Didn't reproduce the
> whole thing due to lack of copyright. For the full article, link to:
>
>
http://www.autoweek.com/cat_content....code=carnews&l
oc_code=index&content_code=06685248
>
>
>
> <B>Jeep planning less-rugged models; 2004 4x4s to be badged 'Trail
> Rated'</B>
>
>
> By MARY CONNELLY and RICK KRANZ | Automotive News
>
> The Chrysler group plans to expand the Jeep line with SUVs that move
> away from Jeep's historic roots and won't be serious off-road
> vehicles.
>
> "We have to extend our lineup" and offer Jeeps that will be used "99
> percent of the time on-road," COO Wolfgang Bernhard said last week at
> a press event in Austin, Texas.
>
> The decision comes as the Chrysler group is spending heavily to
> position Jeep as the "real 4x4" in a world in which the definition of
> an SUV is expanding.
>
> The Chrysler group needs to re-energize Jeep because the brand has
> slipped badly in recent years. Jeep held 19.0 percent of the U.S. SUV
> market in 1999 but only 11.2 percent in 2002.
>
> Jeep sales peaked at 554,466 units in 1999, the year after
> Daimler-Benz's acquisition of Chrysler Corp. Sales fell to 459,796
> last year and are down 6.4 percent so far this year.
>
>
> ---> P.S. - I saw another related "new product" article which says
> Subaru is coming out with a model called the "BC9 Scrambler" in 2004.
> I dunno how trademark law works exactly, but I bet this will prevent
> the new TJ8 from being called a Scrambler.

Re: Jeep brand to become "less rugged" according to chrysler
 

proof that what I said years ago: amc's jeeps were the last true, real
Jeeps..and when krysler stopped making those, things went downhilll - fast.
"Joshua Nelson" <spam_box@ev1.net> wrote in message
news:b102b6e4.0310271147.63e5e07a@posting.google.c om...
> I have cut and pasted some of the key passages. Didn't reproduce the
> whole thing due to lack of copyright. For the full article, link to:
>
>
http://www.autoweek.com/cat_content....code=carnews&l
oc_code=index&content_code=06685248
>
>
>
> <B>Jeep planning less-rugged models; 2004 4x4s to be badged 'Trail
> Rated'</B>
>
>
> By MARY CONNELLY and RICK KRANZ | Automotive News
>
> The Chrysler group plans to expand the Jeep line with SUVs that move
> away from Jeep's historic roots and won't be serious off-road
> vehicles.
>
> "We have to extend our lineup" and offer Jeeps that will be used "99
> percent of the time on-road," COO Wolfgang Bernhard said last week at
> a press event in Austin, Texas.
>
> The decision comes as the Chrysler group is spending heavily to
> position Jeep as the "real 4x4" in a world in which the definition of
> an SUV is expanding.
>
> The Chrysler group needs to re-energize Jeep because the brand has
> slipped badly in recent years. Jeep held 19.0 percent of the U.S. SUV
> market in 1999 but only 11.2 percent in 2002.
>
> Jeep sales peaked at 554,466 units in 1999, the year after
> Daimler-Benz's acquisition of Chrysler Corp. Sales fell to 459,796
> last year and are down 6.4 percent so far this year.
>
>
> ---> P.S. - I saw another related "new product" article which says
> Subaru is coming out with a model called the "BC9 Scrambler" in 2004.
> I dunno how trademark law works exactly, but I bet this will prevent
> the new TJ8 from being called a Scrambler.

Re: Jeep brand to become "less rugged" according to chrysler
 

proof that what I said years ago: amc's jeeps were the last true, real
Jeeps..and when krysler stopped making those, things went downhilll - fast.
"Joshua Nelson" <spam_box@ev1.net> wrote in message
news:b102b6e4.0310271147.63e5e07a@posting.google.c om...
> I have cut and pasted some of the key passages. Didn't reproduce the
> whole thing due to lack of copyright. For the full article, link to:
>
>
http://www.autoweek.com/cat_content....code=carnews&l
oc_code=index&content_code=06685248
>
>
>
> <B>Jeep planning less-rugged models; 2004 4x4s to be badged 'Trail
> Rated'</B>
>
>
> By MARY CONNELLY and RICK KRANZ | Automotive News
>
> The Chrysler group plans to expand the Jeep line with SUVs that move
> away from Jeep's historic roots and won't be serious off-road
> vehicles.
>
> "We have to extend our lineup" and offer Jeeps that will be used "99
> percent of the time on-road," COO Wolfgang Bernhard said last week at
> a press event in Austin, Texas.
>
> The decision comes as the Chrysler group is spending heavily to
> position Jeep as the "real 4x4" in a world in which the definition of
> an SUV is expanding.
>
> The Chrysler group needs to re-energize Jeep because the brand has
> slipped badly in recent years. Jeep held 19.0 percent of the U.S. SUV
> market in 1999 but only 11.2 percent in 2002.
>
> Jeep sales peaked at 554,466 units in 1999, the year after
> Daimler-Benz's acquisition of Chrysler Corp. Sales fell to 459,796
> last year and are down 6.4 percent so far this year.
>
>
> ---> P.S. - I saw another related "new product" article which says
> Subaru is coming out with a model called the "BC9 Scrambler" in 2004.
> I dunno how trademark law works exactly, but I bet this will prevent
> the new TJ8 from being called a Scrambler.

Re: Jeep brand to become "less rugged" according to chrysler
 

Didn't you mean, things started going down hill from when Kaiser
stopped making them? Like with your unitized frame, and sheet metal box
whatever they are, they're not frames, because a frame wouldn't rust out
at the motor mount and spring shackles.
God Bless America, ßill O|||||||O
mailto:-------------------- http://www.----------.com/

attnews wrote:
>
> proof that what I said years ago: amc's jeeps were the last true, real
> Jeeps..and when krysler stopped making those, things went downhilll - fast.

Re: Jeep brand to become "less rugged" according to chrysler
 

Didn't you mean, things started going down hill from when Kaiser
stopped making them? Like with your unitized frame, and sheet metal box
whatever they are, they're not frames, because a frame wouldn't rust out
at the motor mount and spring shackles.
God Bless America, ßill O|||||||O
mailto:-------------------- http://www.----------.com/

attnews wrote:
>
> proof that what I said years ago: amc's jeeps were the last true, real
> Jeeps..and when krysler stopped making those, things went downhilll - fast.

Re: Jeep brand to become "less rugged" according to chrysler
 

Didn't you mean, things started going down hill from when Kaiser
stopped making them? Like with your unitized frame, and sheet metal box
whatever they are, they're not frames, because a frame wouldn't rust out
at the motor mount and spring shackles.
God Bless America, ßill O|||||||O
mailto:-------------------- http://www.----------.com/

attnews wrote:
>
> proof that what I said years ago: amc's jeeps were the last true, real
> Jeeps..and when krysler stopped making those, things went downhilll - fast.

Re: Jeep brand to become "less rugged" according to chrysler
 

Interesting is this quote from that article:

"For example, one of four Jeep owners drives off-road compared with one in
10 SUV owners, said Jeff Bell, Jeep marketing vice president, at a press
event in Detroit last week."

I personally believe that is one in four Wrangler owners. I really don't
think the above statement applies to Liberties or Grand Cherokees.

Tom

"Joshua Nelson" <spam_box@ev1.net> wrote in message
news:b102b6e4.0310271147.63e5e07a@posting.google.c om...
> I have cut and pasted some of the key passages. Didn't reproduce the
> whole thing due to lack of copyright. For the full article, link to:
>
>
http://www.autoweek.com/cat_content...._code=06685248
>
>
>
> <B>Jeep planning less-rugged models; 2004 4x4s to be badged 'Trail
> Rated'</B>
>
>
> By MARY CONNELLY and RICK KRANZ | Automotive News
>
> The Chrysler group plans to expand the Jeep line with SUVs that move
> away from Jeep's historic roots and won't be serious off-road
> vehicles.
>
> "We have to extend our lineup" and offer Jeeps that will be used "99
> percent of the time on-road," COO Wolfgang Bernhard said last week at
> a press event in Austin, Texas.
>
> The decision comes as the Chrysler group is spending heavily to
> position Jeep as the "real 4x4" in a world in which the definition of
> an SUV is expanding.
>
> The Chrysler group needs to re-energize Jeep because the brand has
> slipped badly in recent years. Jeep held 19.0 percent of the U.S. SUV
> market in 1999 but only 11.2 percent in 2002.
>
> Jeep sales peaked at 554,466 units in 1999, the year after
> Daimler-Benz's acquisition of Chrysler Corp. Sales fell to 459,796
> last year and are down 6.4 percent so far this year.
>
>
> ---> P.S. - I saw another related "new product" article which says
> Subaru is coming out with a model called the "BC9 Scrambler" in 2004.
> I dunno how trademark law works exactly, but I bet this will prevent
> the new TJ8 from being called a Scrambler.

Re: Jeep brand to become "less rugged" according to chrysler
 

Interesting is this quote from that article:

"For example, one of four Jeep owners drives off-road compared with one in
10 SUV owners, said Jeff Bell, Jeep marketing vice president, at a press
event in Detroit last week."

I personally believe that is one in four Wrangler owners. I really don't
think the above statement applies to Liberties or Grand Cherokees.

Tom

"Joshua Nelson" <spam_box@ev1.net> wrote in message
news:b102b6e4.0310271147.63e5e07a@posting.google.c om...
> I have cut and pasted some of the key passages. Didn't reproduce the
> whole thing due to lack of copyright. For the full article, link to:
>
>
http://www.autoweek.com/cat_content...._code=06685248
>
>
>
> <B>Jeep planning less-rugged models; 2004 4x4s to be badged 'Trail
> Rated'</B>
>
>
> By MARY CONNELLY and RICK KRANZ | Automotive News
>
> The Chrysler group plans to expand the Jeep line with SUVs that move
> away from Jeep's historic roots and won't be serious off-road
> vehicles.
>
> "We have to extend our lineup" and offer Jeeps that will be used "99
> percent of the time on-road," COO Wolfgang Bernhard said last week at
> a press event in Austin, Texas.
>
> The decision comes as the Chrysler group is spending heavily to
> position Jeep as the "real 4x4" in a world in which the definition of
> an SUV is expanding.
>
> The Chrysler group needs to re-energize Jeep because the brand has
> slipped badly in recent years. Jeep held 19.0 percent of the U.S. SUV
> market in 1999 but only 11.2 percent in 2002.
>
> Jeep sales peaked at 554,466 units in 1999, the year after
> Daimler-Benz's acquisition of Chrysler Corp. Sales fell to 459,796
> last year and are down 6.4 percent so far this year.
>
>
> ---> P.S. - I saw another related "new product" article which says
> Subaru is coming out with a model called the "BC9 Scrambler" in 2004.
> I dunno how trademark law works exactly, but I bet this will prevent
> the new TJ8 from being called a Scrambler.

Re: Jeep brand to become "less rugged" according to chrysler
 

Interesting is this quote from that article:

"For example, one of four Jeep owners drives off-road compared with one in
10 SUV owners, said Jeff Bell, Jeep marketing vice president, at a press
event in Detroit last week."

I personally believe that is one in four Wrangler owners. I really don't
think the above statement applies to Liberties or Grand Cherokees.

Tom

"Joshua Nelson" <spam_box@ev1.net> wrote in message
news:b102b6e4.0310271147.63e5e07a@posting.google.c om...
> I have cut and pasted some of the key passages. Didn't reproduce the
> whole thing due to lack of copyright. For the full article, link to:
>
>
http://www.autoweek.com/cat_content...._code=06685248
>
>
>
> <B>Jeep planning less-rugged models; 2004 4x4s to be badged 'Trail
> Rated'</B>
>
>
> By MARY CONNELLY and RICK KRANZ | Automotive News
>
> The Chrysler group plans to expand the Jeep line with SUVs that move
> away from Jeep's historic roots and won't be serious off-road
> vehicles.
>
> "We have to extend our lineup" and offer Jeeps that will be used "99
> percent of the time on-road," COO Wolfgang Bernhard said last week at
> a press event in Austin, Texas.
>
> The decision comes as the Chrysler group is spending heavily to
> position Jeep as the "real 4x4" in a world in which the definition of
> an SUV is expanding.
>
> The Chrysler group needs to re-energize Jeep because the brand has
> slipped badly in recent years. Jeep held 19.0 percent of the U.S. SUV
> market in 1999 but only 11.2 percent in 2002.
>
> Jeep sales peaked at 554,466 units in 1999, the year after
> Daimler-Benz's acquisition of Chrysler Corp. Sales fell to 459,796
> last year and are down 6.4 percent so far this year.
>
>
> ---> P.S. - I saw another related "new product" article which says
> Subaru is coming out with a model called the "BC9 Scrambler" in 2004.
> I dunno how trademark law works exactly, but I bet this will prevent
> the new TJ8 from being called a Scrambler.

Re: Jeep brand to become "less rugged" according to chrysler
 

Oh, NOW you chime in. Where were you last week when I was being
picked on by all the TJ enthusiasts? ;-)

> proof that what I said years ago: amc's jeeps were the last true, real
> Jeeps..and when krysler stopped making those, things went downhilll - fast.