Re: It's A Jeep Thing....
 

I guess it's like anything else, it meant something once, but now
it's a generic term that can be applied to anything bearing the Jeep®
name, for example the Jeep boombox, the Liberty, someday the replacement
for the Wrangler.
Riding around town with the bimini top, no doors, during a driving
rainstorm, the slogan fit. A stock Sahara, looking like some yuppy's
dream, nope.
An 'elitist'? Not quite.