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I have asked a few questions here about tops and doors for our old TJ, and
some of you were kind enough to reply with help.

Just wanted to let you know that after putting together pricing for doors,
paint, and a hardtop the cost was getting pretty high so I just decided to
buy another Jeep. I'll put my current one for sale on the street since I
doubt trade-in was going to be much at all.

I got a 2003 Sahara, and everything included in that package, along with
dual tops, Trac-Loc (Dana 44) and discs all around. The car listed at
27,205.00, invoiced at $ 25,253.00, and I was able to cap the cost at $
21,999.00 plus the dealer prep at $ 399.00 ( I couldn't get them to give
that up :^) so I think I got about as good as I could. Jeep gave up $
2,000.00 and the dealer gave up $ 3,206.00. From what I know of cars the
dealer, even considering the $ 718.00 HB, they still took a net loss of $
137.00 based on the invoice and selling price only.

The invoice showed $ 200.00 for advert and floorplaning each, but the car
had been on the lot since May so I don't think there was much of that money
left and that doesn't even consider the full tank of gas they gave me, or
the $ 100.00 or so bucks it cost just to deliver the car to me. I know the
salesman got 100 bucks of the dealer prep. By my math it cost them about $
350.00 to sell me the car after all costs and prices considered. It was a
telephone sale so they didn't spend much time with me at all, about an hour
and a half for driving and signing documents.

I am very happy with the price, but I wonder if anyone out there more
familiar with cars dealers and their revenue streams has any idea if there
is another way the dealership was making money off this car other than
MSP's? Maybe I am a cynic but I just can't see them selling a car at an
*true* loss.

I'm in retail. You have no idea how much stuff is sold at a loss.

Mark12211 did pass the time by typing:
> I'm in retail. You have no idea how much stuff is sold at a loss.

Those would be termed 'carrots'

i.e. the carrot used to lure the customer in to buy other things.
Like soda on sale, and while your there, buy chips, dip, and that
cool "impulse item" you never knew you didn't need.

I spent way too much time stocking stores back in highschool.
But it paid.

--
DougW

So you're one responsible for putting candy and small toys next to
the check out counter for the two year olds to scream for.
God Bless America, ßill O|||||||O
mailto:-------------------- http://www.----------.com/

DougW wrote:
>
> i.e. the carrot used to lure the customer in to buy other things.
> Like soda on sale, and while your there, buy chips, dip, and that
> cool "impulse item" you never knew you didn't need.
>
> I spent way too much time stocking stores back in highschool.
> But it paid.
>
> --
> DougW