Lexus VS Jeep Marketing
 

Lexus comercial has husband leeding wife into livingroom where there is a
brand new Lexus SUV by the Christmas Tree with a big red bow around it. The
wife opens her eyes and her first comment is "Where did you get the big
bow?"

Jeep comercial shows erupting volcano in distant background. Boulders,
rocks, and debris begin falling in the foreground and also a very dirty Jeep
Liberty. The Jeep lands hard and then begins driving back toward the
erupting volcano.

My initial reaction is "who dreams up this ----?" 2nd reaction is "who said
yeah I like it, lets spend $millions on the campaign?"

The jeep is going for the hard core, 4X4, i can go anywhere customer.

The Lexus is going for the soccer mom who notices the big bow before she
even sees the car?

The Lexus costs about 2X what the Jeep does.

I could of bought a Lexus but didn't see 2X the value in one. We're talking
about a car, arn't we?.......

Re: Lexus VS Jeep Marketing
 

Yes, but did you get a big red bow with your Jeep?

"Brian Foster" <brianfoster@houston.rr.com> wrote in message
news:YnCwd.53367$2e.6267@fe2.texas.rr.com...
> Lexus comercial has husband leeding wife into livingroom where there is a
> brand new Lexus SUV by the Christmas Tree with a big red bow around it.
> The wife opens her eyes and her first comment is "Where did you get the
> big bow?"
>
> Jeep comercial shows erupting volcano in distant background. Boulders,
> rocks, and debris begin falling in the foreground and also a very dirty
> Jeep Liberty. The Jeep lands hard and then begins driving back toward the
> erupting volcano.
>
> My initial reaction is "who dreams up this ----?" 2nd reaction is "who
> said yeah I like it, lets spend $millions on the campaign?"
>
> The jeep is going for the hard core, 4X4, i can go anywhere customer.
>
> The Lexus is going for the soccer mom who notices the big bow before she
> even sees the car?
>
> The Lexus costs about 2X what the Jeep does.
>
> I could of bought a Lexus but didn't see 2X the value in one. We're
> talking about a car, arn't we?.......
>
>
>

Re: Lexus VS Jeep Marketing
 

Yes, but did you get a big red bow with your Jeep?

"Brian Foster" <brianfoster@houston.rr.com> wrote in message
news:YnCwd.53367$2e.6267@fe2.texas.rr.com...
> Lexus comercial has husband leeding wife into livingroom where there is a
> brand new Lexus SUV by the Christmas Tree with a big red bow around it.
> The wife opens her eyes and her first comment is "Where did you get the
> big bow?"
>
> Jeep comercial shows erupting volcano in distant background. Boulders,
> rocks, and debris begin falling in the foreground and also a very dirty
> Jeep Liberty. The Jeep lands hard and then begins driving back toward the
> erupting volcano.
>
> My initial reaction is "who dreams up this ----?" 2nd reaction is "who
> said yeah I like it, lets spend $millions on the campaign?"
>
> The jeep is going for the hard core, 4X4, i can go anywhere customer.
>
> The Lexus is going for the soccer mom who notices the big bow before she
> even sees the car?
>
> The Lexus costs about 2X what the Jeep does.
>
> I could of bought a Lexus but didn't see 2X the value in one. We're
> talking about a car, arn't we?.......
>
>
>

Re: Lexus VS Jeep Marketing
 

Yes, but did you get a big red bow with your Jeep?

"Brian Foster" <brianfoster@houston.rr.com> wrote in message
news:YnCwd.53367$2e.6267@fe2.texas.rr.com...
> Lexus comercial has husband leeding wife into livingroom where there is a
> brand new Lexus SUV by the Christmas Tree with a big red bow around it.
> The wife opens her eyes and her first comment is "Where did you get the
> big bow?"
>
> Jeep comercial shows erupting volcano in distant background. Boulders,
> rocks, and debris begin falling in the foreground and also a very dirty
> Jeep Liberty. The Jeep lands hard and then begins driving back toward the
> erupting volcano.
>
> My initial reaction is "who dreams up this ----?" 2nd reaction is "who
> said yeah I like it, lets spend $millions on the campaign?"
>
> The jeep is going for the hard core, 4X4, i can go anywhere customer.
>
> The Lexus is going for the soccer mom who notices the big bow before she
> even sees the car?
>
> The Lexus costs about 2X what the Jeep does.
>
> I could of bought a Lexus but didn't see 2X the value in one. We're
> talking about a car, arn't we?.......
>
>
>

Re: Lexus VS Jeep Marketing
 

I could of bought a Lexus but didn't see 2X the value in one. We're talking
about a car, aren't we?.......

Nope, you are talking about a lifestyle.

Ask yourself, Does anybody really need a Rolex?

Re: Lexus VS Jeep Marketing
 

I could of bought a Lexus but didn't see 2X the value in one. We're talking
about a car, aren't we?.......

Nope, you are talking about a lifestyle.

Ask yourself, Does anybody really need a Rolex?

Re: Lexus VS Jeep Marketing
 

I could of bought a Lexus but didn't see 2X the value in one. We're talking
about a car, aren't we?.......

Nope, you are talking about a lifestyle.

Ask yourself, Does anybody really need a Rolex?

Re: Lexus VS Jeep Marketing
 

THOR wrote:
>
> Ask yourself, Does anybody really need a Rolex?

No but considering how many watches most people buy and how some are not
afraid to buy something a little pricier than a Timex, I figure my 16
year-old Rolex that has taken me out of the watch market forever has not
been a bad buy at all. Especially since it is still worth the same $$$
I paid for it on the secondary market. Try selling a used Seiko.

Jerry

--
Jerry Bransford
PP-ASEL N6TAY
See the Geezer Jeep at
http://members.cox.net/jerrypb/

Re: Lexus VS Jeep Marketing
 

THOR wrote:
>
> Ask yourself, Does anybody really need a Rolex?

No but considering how many watches most people buy and how some are not
afraid to buy something a little pricier than a Timex, I figure my 16
year-old Rolex that has taken me out of the watch market forever has not
been a bad buy at all. Especially since it is still worth the same $$$
I paid for it on the secondary market. Try selling a used Seiko.

Jerry

--
Jerry Bransford
PP-ASEL N6TAY
See the Geezer Jeep at
http://members.cox.net/jerrypb/

Re: Lexus VS Jeep Marketing
 

THOR wrote:
>
> Ask yourself, Does anybody really need a Rolex?

No but considering how many watches most people buy and how some are not
afraid to buy something a little pricier than a Timex, I figure my 16
year-old Rolex that has taken me out of the watch market forever has not
been a bad buy at all. Especially since it is still worth the same $$$
I paid for it on the secondary market. Try selling a used Seiko.

Jerry

--
Jerry Bransford
PP-ASEL N6TAY
See the Geezer Jeep at
http://members.cox.net/jerrypb/