First look at the Jeep Compass
 

The following is from CNN.com. Photos and the full story are online at
http://money.cnn.com/popups/2006/aut...n.exclude.html


Jeep Compass

Search all you want, you'll find no "Trail Rated" badge on the Compass,
as Jeep's new addition to the line-up isn't designed to go off-road.

This is a car designed for buyers who like the idea and style of Jeep
vehicles but don't want the reality of owning a genuine off-roader.
(The rough ride and all that, you know.) The question is will the
fakery of the off-road look bother potential buyers?

"The market that they're going after has not been raised on Wranglers
and the toughness of Jeep," said Bell.

"I think that they'll be very happy with the pseudo-toughness and will
not be offended by the lack of off-road ability," he added.

At least Compass buyers, as opposed to asphalt-bound Jeep Liberty
buyers, will be honest about faking it.

Re: First look at the Jeep Compass
 

Hmm, looks like being the ugliest car since the AMC Pacer so they must be
going going back to their pseudo-roots.

Dave

<lambeth65@earthlink.net> wrote in message
news:1137864980.699276.210380@z14g2000cwz.googlegr oups.com...
> The following is from CNN.com. Photos and the full story are online at
>
http://money.cnn.com/popups/2006/aut...n.exclude.html
>
>
> Jeep Compass
>
> Search all you want, you'll find no "Trail Rated" badge on the Compass,
> as Jeep's new addition to the line-up isn't designed to go off-road.
>
> This is a car designed for buyers who like the idea and style of Jeep
> vehicles but don't want the reality of owning a genuine off-roader.
> (The rough ride and all that, you know.) The question is will the
> fakery of the off-road look bother potential buyers?
>
> "The market that they're going after has not been raised on Wranglers
> and the toughness of Jeep," said Bell.
>
> "I think that they'll be very happy with the pseudo-toughness and will
> not be offended by the lack of off-road ability," he added.
>
> At least Compass buyers, as opposed to asphalt-bound Jeep Liberty
> buyers, will be honest about faking it.
>

Re: First look at the Jeep Compass
 

Hmm, looks like being the ugliest car since the AMC Pacer so they must be
going going back to their pseudo-roots.

Dave

<lambeth65@earthlink.net> wrote in message
news:1137864980.699276.210380@z14g2000cwz.googlegr oups.com...
> The following is from CNN.com. Photos and the full story are online at
>
http://money.cnn.com/popups/2006/aut...n.exclude.html
>
>
> Jeep Compass
>
> Search all you want, you'll find no "Trail Rated" badge on the Compass,
> as Jeep's new addition to the line-up isn't designed to go off-road.
>
> This is a car designed for buyers who like the idea and style of Jeep
> vehicles but don't want the reality of owning a genuine off-roader.
> (The rough ride and all that, you know.) The question is will the
> fakery of the off-road look bother potential buyers?
>
> "The market that they're going after has not been raised on Wranglers
> and the toughness of Jeep," said Bell.
>
> "I think that they'll be very happy with the pseudo-toughness and will
> not be offended by the lack of off-road ability," he added.
>
> At least Compass buyers, as opposed to asphalt-bound Jeep Liberty
> buyers, will be honest about faking it.
>

Re: First look at the Jeep Compass
 

Hmm, looks like being the ugliest car since the AMC Pacer so they must be
going going back to their pseudo-roots.

Dave

<lambeth65@earthlink.net> wrote in message
news:1137864980.699276.210380@z14g2000cwz.googlegr oups.com...
> The following is from CNN.com. Photos and the full story are online at
>
http://money.cnn.com/popups/2006/aut...n.exclude.html
>
>
> Jeep Compass
>
> Search all you want, you'll find no "Trail Rated" badge on the Compass,
> as Jeep's new addition to the line-up isn't designed to go off-road.
>
> This is a car designed for buyers who like the idea and style of Jeep
> vehicles but don't want the reality of owning a genuine off-roader.
> (The rough ride and all that, you know.) The question is will the
> fakery of the off-road look bother potential buyers?
>
> "The market that they're going after has not been raised on Wranglers
> and the toughness of Jeep," said Bell.
>
> "I think that they'll be very happy with the pseudo-toughness and will
> not be offended by the lack of off-road ability," he added.
>
> At least Compass buyers, as opposed to asphalt-bound Jeep Liberty
> buyers, will be honest about faking it.
>

Re: First look at the Jeep Compass
 

"Dave Milne" <jeep@_nospam_milne.info> wrote in message
news:9BxAf.5345$wl.967@text.news.blueyonder.co.uk. ..
> Hmm, looks like being the ugliest car since the AMC Pacer so they must be
> going going back to their pseudo-roots.
>

I was thinking along the lines of what would happen if a Pacer and an Aztec
mated....Oh the horror....

JS

Re: First look at the Jeep Compass
 

"Dave Milne" <jeep@_nospam_milne.info> wrote in message
news:9BxAf.5345$wl.967@text.news.blueyonder.co.uk. ..
> Hmm, looks like being the ugliest car since the AMC Pacer so they must be
> going going back to their pseudo-roots.
>

I was thinking along the lines of what would happen if a Pacer and an Aztec
mated....Oh the horror....

JS

Re: First look at the Jeep Compass
 

"Dave Milne" <jeep@_nospam_milne.info> wrote in message
news:9BxAf.5345$wl.967@text.news.blueyonder.co.uk. ..
> Hmm, looks like being the ugliest car since the AMC Pacer so they must be
> going going back to their pseudo-roots.
>

I was thinking along the lines of what would happen if a Pacer and an Aztec
mated....Oh the horror....

JS

Re: First look at the Jeep Compass
 

It's right up there with the Aztec

Oh well, not in my demographic anyway.
If the minivan set likes it then more power to em.

KJK

Re: First look at the Jeep Compass
 

It's right up there with the Aztec

Oh well, not in my demographic anyway.
If the minivan set likes it then more power to em.

KJK

Re: First look at the Jeep Compass
 

It's right up there with the Aztec

Oh well, not in my demographic anyway.
If the minivan set likes it then more power to em.

KJK